The difference between us and ALL the other "People-Based Marketing" companies can be boiled down to one word. [Keywords]

The difference between us and ALL the other "People-Based Marketing" companies can be boiled down to one word. [Keywords]

The data foundation of our technology starts with People-Based Data like most other People-Based Marketing Companies. However, unlike our competitors, our People-Based targeting starts with a keyword profile of the most relevant keywords your target audience is using to search for the solutions you offer.

The data foundation of our technology starts with People-Based Data like most other People-Based Marketing Companies. However, unlike our competitors, our People-Based targeting starts with a keyword profile of the most relevant keywords your target audience is using to search for the solutions you offer.

Our SmartPixel

Our SmartPixel

Our people-based transactional pixel resides in 130+ million US based browsers. Pixel number one is our  people-based transactional pixel. When we load a new pixel to a browser that already has our pixel, we recognize it. We identify and correlate the connection. We like to say, pixel number one recognizes pixel number two, number three and so on.

Our SmartPixel is a sensor for:

  • Identity Resolution - we match 10%-30% of all website traffic to a page, B2B or B2C. Companies who mainly correlate from IP addresses and cookies are not people-based, and are not able to match beyond B2B accurately.
  • Identify Behavioral Intent - when our SmartPixel is placed from specific websites ranking for specific keywords, we're able to build a deterministic model of inferred intent. Meaning, over a 30 day period, the average InMarket Prospect has 100 instances of InMarket behavior. These InMarket Prospects are using multiple, targeted keywords and showing up to targeted websites where we place a pixel in their browser. On average 100 times per month. Would you say that's InMarket?
  • Campaign Engagement - we have 100% multichannel attribution for clicks and view-throughs. Each audience we engineer is connected to a specific SmartPixel. Each engagement improves the overall LeadScore.

Our people-based transactional pixel resides in 130+ million US based browsers. Pixel number one is our  people-based transactional pixel. When we load a new pixel to a browser that already has our pixel, we recognize it. We identify and correlate the connection. We like to say, pixel number one recognizes pixel number two, number three and so on.

Our SmartPixel is a sensor for:

  • Identity Resolution - we match 10%-30% of all website traffic to a page, B2B or B2C. Companies who mainly correlate from IP addresses and cookies are not people-based, and are not able to match beyond B2B accurately.
  • Identify Behavioral Intent - when our SmartPixel is placed from specific websites ranking for specific keywords, we're able to build a deterministic model of inferred intent. Meaning, over a 30 day period, the average InMarket Prospect has 100 instances of InMarket behavior. These InMarket Prospects are using multiple, targeted keywords and showing up to targeted websites where we place a pixel in their browser. On average 100 times per month. Would you say that's InMarket?
  • Campaign Engagement - we have 100% multichannel attribution for clicks and view-throughs. Each audience we engineer is connected to a specific SmartPixel. Each engagement improves the overall LeadScore.

The LeadScore 1-10 is an aggregate of off site & on site behavior.

The LeadScore 1-10 is an aggregate of off site & on site behavior.

Keyword Search Behavior Defines Our Inferred Intent

Keyword Search Behavior Defines Our Inferred Intent